Programmatic TTD Course — buy the open internet on your terms.
The Trade Desk platform, CTV/audio buying and first-party data strategy for the post-cookie web.
Get the Programmatic TTD Syllabus
Free curriculum PDF + early-bird seat. I'll reply within 24 hours.
50+ founders consulted last month
The Trade Desk's biggest advantage is independence — this course teaches you to actually use that, with your own data, across CTV, audio and the open web.
Course outcomes
Every module ships with a working tool or template you keep using after class.
Navigate The Trade Desk platform confidently
Campaign setup, inventory access and reporting, hands-on.
Buy CTV and streaming audio
Connected TV and audio inventory across publishers.
Onboard first-party data (UID2)
Identity solutions that don't rely on third-party cookies.
Report across the open web
Unified, transparent reporting across every channel bought.
Independent programmatic, taught properly
Unlike walled-garden platforms, TTD rewards advertisers who bring their own data and strategy. This course teaches identity solutions, CTV/audio buying and transparent measurement.
Who this is for
- Media buyers expanding beyond walled gardens
- Agencies building CTV/audio capability
- Marketers preparing for a cookie-less future
Week-by-week breakdown
A clear, transparent syllabus — no surprises.
TTD platform fundamentals
Platform walkthrough and how independent programmatic differs from walled gardens.
CTV & audio buying
Buying connected TV and streaming audio inventory.
Identity & first-party data
UID2 and identity strategy for a cookie-less web.
Reporting & optimization
Cross-channel measurement and campaign optimization.
01Do I need a TTD seat to take this course?
A sandbox/demo environment is provided for coursework.
02How is this different from the DV360 course?
TTD is independent, cross-publisher programmatic buying; DV360 is Google's platform, more tied to Google's own inventory and data.
03Is CTV a big focus?
Yes — Connected TV and streaming audio buying are core modules.
04Is this relevant post-cookie-deprecation?
Yes — identity solutions like UID2 are covered specifically because they don't depend on third-party cookies.
Ready to enrol?
Get the full syllabus and hold your seat at the early-bird price. No spam, no pressure.