Programmatic Advertising & DV360 Course.
Audience strategy, bid optimization and brand safety on Display & Video 360 — taught on live campaign data.
Get the Programmatic Advertising & DV360 Syllabus
Free curriculum PDF + early-bird seat. I'll reply within 24 hours.
50+ founders consulted last month
DV360 rewards precision, not scale for its own sake. This course teaches audience-first programmatic buying — the same approach used to run real client campaigns.
Course outcomes
Every module ships with a working tool or template you keep using after class.
Build audience strategies in DV360
First-party, contextual and custom affinity audiences layered correctly.
Set brand safety & viewability controls
Inventory filtering that protects budget and brand.
Optimize bids against real conversions
Algorithmic bidding tied to actual business outcomes.
Integrate DV360 with CM360 & GA4
One clean measurement layer across your programmatic stack.
Programmatic, taught like a trading desk
Audience strategy, brand safety and bid optimization — the exact discipline behind efficient DV360 campaigns, not just a platform walkthrough.
Who this is for
- Media buyers moving into programmatic
- Agency teams running Display & Video 360
- Marketers who want to bring programmatic in-house
Week-by-week breakdown
A clear, transparent syllabus — no surprises.
Programmatic fundamentals
How programmatic buying actually works, end to end.
DV360 platform & audiences
Building and layering audience segments.
Bid strategy & optimization
Algorithmic bidding tied to real conversion events.
Measurement & integration
Connecting DV360 to CM360 and GA4 for clean reporting.
01Do I need a DV360 seat to take this course?
A sandbox/demo environment is provided; a live seat isn't required to learn the concepts.
02How is this different from the CM360 course?
This covers media buying and audience strategy on DV360; CM360 covers ad serving and measurement.
03Is video/CTV inventory covered?
Yes — display, video and connected TV inventory within DV360 are all covered.
04What budget range is this designed for?
Concepts apply from ₹3L/month upward — enough spend for the algorithm to optimize meaningfully.
Ready to enrol?
Get the full syllabus and hold your seat at the early-bird price. No spam, no pressure.