Campaign Manager 360 (CM360) Course — get measurement right.
Floodlight tagging, ad trafficking and cross-channel attribution — the exact skills behind clean programmatic measurement.
Get the Campaign Manager 360 Syllabus
Free curriculum PDF + early-bird seat. I'll reply within 24 hours.
50+ founders consulted last month
Most attribution disputes trace back to bad CM360 setup. This course teaches you to build it correctly from day one — and fix it when it's broken.
Course outcomes
Every module ships with a working tool or template you keep using after class.
Set up floodlight tags correctly
Conversion tags mapped without double-counting, from day one.
Build ad trafficking structures
Campaign, placement and creative structures that scale.
Design cross-channel attribution
One measurement layer across DV360, paid social and search.
Audit and fix broken tagging setups
Diagnose and repair a live account without breaking history.
The measurement layer, done right
Floodlight tags, ad trafficking and cross-channel attribution — taught with real, messy account setups so you're ready for the account you'll actually inherit.
Who this is for
- Media traders and ad ops specialists
- Analysts who own attribution and measurement
- Agency teams running programmatic campaigns
Week-by-week breakdown
A clear, transparent syllabus — no surprises.
CM360 fundamentals
Platform overview and where it fits in the ad stack.
Floodlight tagging
Setting up conversion tracking correctly.
Ad trafficking & creative rotation
Structuring campaigns and rotation rules.
Cross-channel attribution & reporting
Building a trustworthy, unified reporting layer.
01Do I need programmatic experience already?
Basic familiarity with digital ads helps, but CM360 concepts are taught from scratch.
02Is this the same as the DV360 course?
No — this focuses on measurement and trafficking (CM360); the DV360 course covers media buying.
03Will I work on real account data?
Yes — labs use realistic (anonymised) account structures, not toy examples.
04Is a Google Marketing Platform account required?
A sandbox/demo account is provided for coursework.
Ready to enrol?
Get the full syllabus and hold your seat at the early-bird price. No spam, no pressure.